Product sales of reward playing cards have risen from $80 billion in 2007 to a forecasted $118 billion this yr, a forty seven% improve in five years, according to a new report by advisory firm CEB TowerGroup. But far more than $one billion on playing cards nonetheless goes unredeemed annually, claims Brian Riley, investigation direct with CEB TowerGroup.
Most eating places sell cards for the holiday seasons, but why not offer them every day? If you believe reward playing cards only promote for the duration of the holidays you are missing a large prospect each day! A card program builds your brand name, increases income, lowers income refunds and welcomes new customers. Plastic reward playing cards are sturdy, reloadable and promote your cafe.
71% of card clients spend forty five% far more than their card price. ten% to 15% of card consumers in no way redeem the entire benefit of their card. Nearly 60% of consumers questioned for playing cards for the duration of the 2012 getaway time, are you obtaining your share of product sales?
Are you selling present cards yr round? Your consumers are supplying them calendar year round! Insert your situation tips underneath to assist develop our checklist!
Little one Shower
Boss’s Working day
Cinco de Mayo
Father’s Working day
Independence Working day
Business office Warming
Secretary’s Working day
Valentines Working day
Why do consumers like present playing cards? Cheap gift cards are a swift and easy remedy for what to acquire. Plus the card benefit is up to the giver and are available nearly all over the place.
Why do dining establishments like reward cards? They are rapid and effortless to promote, provide an desire free of charge loan to the restaurant, make free of charge promoting, produce new consumers and are normally a quite rewarding sale at the time of redemption.
Are you marketing playing cards each day? Your consumers are purchasing playing cards each day and you must be advertising them every day! Sure desk tents, posters and electronic signage are a need to but what about your menu, flyers, client receipt, internet site and social media campaigns? Some retailers reward client buys with a reward reward card when they obtain a preset dollar volume, what about employees contests? Market $five hundred in gift playing cards in a two week period for a $20 bonus or sell $1,000 in present cards in a two 7 days period for a $50 reward!
What about functioning with a charity or a fund elevating occasion? Market reward cards for all the occasions we have reviewed, this is a excellent way to place income in the bank when things are gradual!
If you have not been promoting present playing cards, make contact with your restaurant POS supplier or your credit score card provider for a plan without having hold off! Most cafe POS suppliers have an built-in plan for gift cards. Most credit score card processors provide present card programs, Mercury Payment has a cost-free system for their buyers and the Heartland program can integrate with their loyalty plan. Of program you could use a paper reward certification but these are often cumbersome to offer with each at time of sale and time of redemption plus they are really vulnerable to fraud!
For a full listing of restaurant POS attributes and alternatives and additional info relating to restaurant POS methods and their crucial function, down load our totally free white paper “POS and a Whole Lot A lot more” and just take a appear at our detailed checklist of Cafe POS Features and Choices.
The variety of a cafe POS technique is a essential decision that you will stay with for many many years, consider your time and just take benefit of our free sources so you can make an informed selection. Our Cafe POS three-Stage Acquire Guidebook for homeowners and supervisors is accessible for cost-free, but if you want individual help alongside the way we’re accessible on a one particular on one particular basis.