Consumers have a number of options in terms of viewing movies at home. Two of the most famous are renting movies at the neighborhood video store and renting movies via an online service. A casual survey was recently conducted on a home electronics/entertainment site regarding the movie viewing habits of guests. The results pointed to some of the misconceptions that remain about online rental of DVDs by consumers that haven’t yet tried the service.
Participants in the survey were asked many questions, including how often they watch movies at home, whether they rent movies online, and when not, why. Nearly 28% of those responding indicated that they rent movies online. Of the remainder, the most frequently cited reason behind not using an online movie rental service was concern which centered around the perception that online movie rental would be more expensive than the local video store. When considering a few scenarios it becomes evident which method is commonly more affordable.
For individuals who indicated they watch only 1 1 to 3 movies monthly the savings from renting online are small. Renting 2 movies per month at the neighborhood video store would average around $7.40 whereas renting from Netflix for instance, if they chose the plan that has a limit of 2 movies monthly, would run $5.99. After getting a video at the local store the user could have overnight or perhaps one week to return the movie but an online rental would allow them to help keep the movie for an unlimited time frame.
For all those individuals who responded they view 1-3 movies per week, the savings will be more significant. For instance, renting 8 movies per month would run around $29.55 at the neighborhood store so when low as $14.99 online if they chose the “2 out at a time” plan or $17.99 for the “3 out at a time” plan. As viewing increases so does the likelihood of experiencing greater savings.
For those who responded they view 4 movies per week (averaged out to 16 monthly) the average cost at the local store would be $59.04 while online rental will be $23.99 allowing an individual “4 out at a time”. Renting through a service like Netflix generally will not limit how many movies an individual views but rather, how many movies they are able to have out at any given time. Therefore rentals tend to be more or less unlimited with many of the plans.
The second most frequently cited reason behind not utilizing online movie rental services was that the individual rented movies on the spur of as soon as and did not plan ahead. Certainly renting movies online and receiving them through the mail wouldn’t normally allow someone to decide at 6:00 p.m. that they want to start to see the Queen and receive it in order to be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is 1 business day which would seem sufficient in most instances.
The continuing future of DVD rental may be changing however as Netflix announced in early 2007 that customers would will have the option of watching movies instantly via a streaming service that is now available for some movies. The service ought to be quicker than most download services as streaming allows viewing of the movie as it is streamed rather than waiting until download is complete. Although a full transition from the existing mail delivery system to a download type of service will take time, it really is clear that immediacy will only continue to improve. It could seem that other online movie rental services would follow suit in coming years in order to compete.
Consumers who’ve not been initiated in to the online movie rental world also could be unacquainted with other benefits/features of such services.
* Greater selection- A typical video store has 10,000 to 15,000 titles available whereas the Netflix online movie rental service has over 80,000. ดูซีรี่ย์ might seem to eliminate the problem of consumers coming to the store only to find that there is nothing there they really want to see.
* There are no fees related to the delivery and return of DVD’s; and there is no traveling to and from the store as movies are delivered to their door or to their house via streaming.