In the digital world, social media marketing has become a very important part of a successful online marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. offer a lot of opportunities for brands to showcase their products. These platforms are absolve to use and you can directly interact with a larger audience at once. You don’t have to invest a lot of money in building a marketing strategy that includes social media marketing videos. No matter whether you have a small or a large business, it’s time that you take social media marketing seriously.
Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled in the last three years. Moreover, Facebook live videos receive 10 times more comments that a regular video. All these statistics show that video content is in demand on social media networks. For the reason that millennials connect more to videos on social media marketing. Web Marketing Video Council has discovered that more than 60 percent of brands are using social media videos actively for promotions. Thus, it is highly likely that your competitors are also leveraging the energy of social media marketing video to expand their customer base.
Instagram is an extremely powerful social media platform that allows one to share images and videos online. Techcrunch has been studying Instagram trends since its launch. As per their study, Instagram crossed the threshold of 1 1 billion monthly active users in 2018. Moreover, Instagram is currently growing for a price of 5 percent per quarter, the best among social media marketing platforms. So, Instagram ought to be your first choice in showcasing your brand’s product and services. On this page, we shall take you through some methods to use Instagram videos for engaging more audience.
Create short, valuable videos that represent your brand. It is possible to showcase your product in an artistic way through these videos. The commercial can be inspirational, funny, or emotional. Instagram currently permits you to share a 60 second video on your timeline. With such short videos, you can easily grab the attention of the mark audience. Also, short videos are far better share crisp information regarding your products. It is possible to share the commercial in Instagram stories, IGTV or in the Instagram timeline.
Showcase your product’s specifications or a ‘product in action’ video to demonstrate its capability. Focus only on important features to keep the viewers engaged. Keep the video more informative and less descriptive. Attention to detail may be the key to developing a cool and sexy video. You can put the product video in your brand’s Instagram page’s timeline for the audience to see anytime. Creating such spontaneous videos attracts a great deal of attention.
Do it yourself videos
An effective way to use Instagram videos is to create instructional content. ‘Do it yourself’ or ‘how to’ videos share your products working. This can help the users to comprehend the product’s usage. You may also create troubleshooting videos related to any problem that your customer might face. To the stage videos are liked by the prospective audience as they get relevant information inside a short span of time. By sharing such videos from time to time you can create a relationship together with your existing customers.
Behind the scenes video
Customers have grown to be picky in choosing a product, hence it is very important establish a connection with them. It is possible to create behind the scenes videos that take them through trivia related to your product. You may also conduct quick learning sessions about tips and tricks related to your product usage. The fast forward video that Sheryl Cole has shared about her work gives some idea. You just need to be creative and smart in capturing the right moments for the Instagram video.
Instagram Stories Video
Instagram launched Insta stories in August 2016. Through buy instagram followers , it is possible to share images or videos together with your followers for a 24-hour duration. This short span creates a sense of urgency and people tend to view the stories because they see one active.